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Be part of the clean energy movement

It was a joy to welcome Hugh Fearnley Whittingstall and children from the city to our Bristol wind farm to film an ad, where they got to experience renewable energy in action. For many, it was their first time seeing a wind turbine up close. But what was most inspiring was how instinctively they ‘got it’: that clean, homegrown energy just makes sense &#8211; and that it should benefit everyone.
That’s been our belief for 30 years now. We’re proud to have supported 44 renewable projects across the UK, powered by thousands of individuals who’ve chosen to believe in a better future.
And if this visit was anything to go by, that future is already finding its roots.

Watch as the renowned food writer and environmental campaigner is joined by local primary school children to explore the power of wind and sunshine – and have some fun along the way. 

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#Ad School trip to the future with Hugh Fearnley-Whittingstall

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Still for Guardian

We invited Hugh and a group of children to our Avonmouth wind farm to explore the power of wind and sunshine.

Our new ad: a school trip to the future with Hugh Fearnley-Whittingstall

Soon to become operational, the turbine will be Scotland’s first subsidy free, 100% community owned wind turbine, capable of generating over 7,000 MWh of clean electricity a year – enough to power more than 2,000 average UK homes. Profits from electricity sales will be reinvested back into the local area, helping to drive regeneration. Plans are already in motion to refurbish a central community hub, the Knox Institute, which aims to provide educational and recreational facilities for local people.
Kilbirnie is the first of many projects intended to be funded via the Community Energy Catalyst (CEC). The joint venture was formed to enable us to help more communities to build their own clean energy infrastructure or secure stakes in larger regional renewable energy schemes. Fair Play Clean Energy, Thrive’s existing joint venture with TopCashback Sustainability Ltd, will provide £20 million of the investment, with Better Society Capital providing matched funding.

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Kilbirnie community owned wind turbine is the first project to be funded by our new joint venture with the UK’s leading social impact investor, Better Society Capital.

Community Energy Catalyst makes first investment

On the other side, an anti-ESG movement has emerged. We only have to look at what is playing out particularly in the US to see the impact right-leaning politics is having, with legislative steps being taken to curb what is being called “woke capitalism”. As a result, a worrying number of big corporates have started rolling back their commitments on everything from net zero to Equity, Diversity and Inclusion (EDI). Others are going in the other direction, engaging in “greenhushing” – a term for the growing number of companies staying quiet on their ESG progress due to backlash fears.
In positive news, <a href="https://www.businessgreen.com/news/4517536/research-majority-uk-investors-progressing-esg-policies-despite-us-backlash" target="_blank" rel="noopener">new research from Isio</a> has found that 97% of UK asset managers have an established ESG policy combined with dedicated sustainability teams in place. The survey also shows ESG integration remains at &#8220;robust&#8221; levels with 69 per cent of asset managers committing to the UK Stewardship Code in 2025, up 4 per cent on 2024. Similarly, it showed 65 per cent of respondents had established net zero plans in 2025, compared to 58 per cent in 2024.
These are no doubt muddy waters, but it doesn’t mean that there aren’t companies out there still genuinely committed to the core principles of ESG and positive impact. It just means that the divide is getting bigger between the companies that live and breathe these values, and those that have up until now used ESG as a smokescreen.
Integrity matters 
So, what do responsible businesses do faced with this changing world? We shouldn’t be shying away from the controversy but doubling down on our values. It’s about having a clear and simple vision that does not change with the political or social winds. Whether it’s called ESG or something else, the commitment to having a positive impact remains. And <a href="https://bcorporation.uk/news-stories-and-events/news/b-corps-outperforming-ordinary-businesses-new-data-shows/" target="_blank" rel="noopener">research from B Lab UK</a> has also shown that purposeful businesses are succeeding, with Certified B Corporations outperforming ordinary businesses in areas including revenue growth, talent acquisition and social and environmental impact.
As a UK B Corp scoring in the top 3% for impact, Thrive has been prioritising people and planet for over 30 years. It’s the basis of every decision we make – from the projects we invest into to the way we incentivise our staff. That resilience has allowed us to invest in 45 clean energy projects, 6 of which are 100% community owned, generating over 2.3 billion kWh of clean electricity and preventing the emission of over 1 million tonnes of CO2. To us, prioritising environment and society is simply good governance and one of the reasons why impact-driven businesses will continue leading long after the next buzz word has come and gone.

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Thrive renewables open day in Avonmouth. September 2022.

From a corporate trend to a political movement, it doesn’t matter if it’s called ESG or something else. A true impact-driven business will always put their money where their mouth is.

Has politics killed the ESG star? For us, integrity is what really matters

Thrive has been working with the Centre for Sustainable Energy (CSE) since 2015 to deliver the programme which has awarded over £224,000 nationally so far, saving a combined estimate of 94 tonnes of carbon dioxide a year. In 2024, £33,000 was awarded to nine community buildings across the UK, including St. Werburgh’s City Farm in Bristol who used their funding to install LED lighting and a new heating system.     
To apply for a grant, applicants will be asked to complete an energy survey of their community building using guidance supplied by CSE. This will calculate carbon savings for different options and identify the most effective potential improvements. Applications will remain open until 7th November 2025. Full details on how to apply can be found on CSE’s website <a href="https://www.cse.org.uk/my-community/community-projects/thrive-renewables-community-benefit-programme/" target="_blank" rel="noopener">here</a>.

In celebration of our 30th anniversary, this year we’re making an additional £30,000 available to install solar panels on two community buildings close to our sites.

#Ad School trip to the future with Hugh Fearnley-Whittingstall

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